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VIDEO – SMWF: Social media for managing relationships with a large customer – BAE Systems and the Dept of Defence
SMWF: Social media for managing relationships with a large customer – BAE Systems and the Dept of Defence How BAE Systems are using SM as a tool to engage with their biggest single customer Price B. Floyd, Vice President of External Engagement and Digital Strategy, BAE...
read moreVIDEO – SWMF: Social & Mobile marketing – 8 key trends at the intersection by Jay Shapiro
Digital Marketing pioneer Jay Shapiro shares his insights on 8 key trends at the intersection of Social & Mobile marketing. Originally presented at the Social Media World Forum in New York City on November 1st,...
read moreVIDEO – SMWF: Keynote Panel: What is Social Reputation and why this should matter for your business
SMWF: Keynote Panel: What is Social Reputation and why this should matter for your business • How Instant Access Data has challenged brand identity • How are the best organizations actively listening and participating in social conversations? • What is the role of employees in strengthening your brand across the social web? • How do you manage the challenge of effectively representing both your personal and business identities on the social web? Garth Holsinger, VP of Sales and Business Development, Klout Ted Rubin, Social Marketing...
read moreVIDEO – SMWF: Let’s take back the word Friend – Ted Rubin and Peter Shankman
SMWF: Let’s take back the word Friend - Ted Rubin, Social Marketing Strategist & Brand Evangelist & Chief Social Marketing Officer, Collective Bias - Peter Shankman, Social Media Entrepreneur, Angel Investor, CEO, Speaker, Consultant &...
read moreVIDEO – SMWF: Case-study: Dell – Different networks, different strategies
SMWF: Case-study: Dell – Different networks, different strategies Examining Dell’s latest innovations and uses of Facebook, Linkedin & more Richard Margetic, Director, Global Social Media,...
read moreVIDEO – SMWF: Social media for building audience engagement
SMWF: Social media for building audience engagement • How modern media organisations harness the power of social media to engage with their audience? • Examples and case-studies debated: TV, music, film • What does this mean for the future of the entertainment business? • How can these relationship filter into the media as a whole and usefulness to brands? Gayle Weiswasser, VP of Social Media Communications,...
read moreVIDEO – SMWF: Creating relationships with Twitter: Case-study @HiltonSuggests
SMWF: Creating relationships with Twitter: Case-study @HiltonSuggests • Motivations behind creating the @HiltonSuggests • Practical implementation – empowering employee advocates to engage with social media • Results – successes in creating relationships through authentic engagement • Lessons – potential pit-falls and challenges to overcome Vanessa Sain-Dieguez, Director, Social Media Planning & Integration,...
read moreVIDEO – SMWF: Case-study: Sears Holiday Social Shopping Site
SMWF: Case-study: Sears Holiday Social Shopping Site • How are Sears using their Holiday site to engage with the social shopper? • What functionality is proving successful? • How can social media be used to influence purchase decisions and offer new ways to build loyalty? • What are the demographics of customers likely to engage with social shopping? • What are the next steps to making online shopping a truly interactive experience? Jennifer Dominiquini, Chief Marketing Officer – Seasonal and Outdoor Living Sears & Kmart,...
read moreVIDEO – Google+ Videokurs – lernen Sie das 1×1 des neusten Social Networks kennen
— Um die 70-seitige kostenlose Leseprobe von Reto Stuber’s Bestseller “Erfolgreiches Social Media Marketing mit Facebook, Twitter, XING und Co.” als PDF herunterzuladen, klicken Sie hier! — Google+ Kurs: Lernen Sie in diesem Videokurs mit Reto Suber, Autor von “Erfolgreiches Social Media Marketing mit Facebook, Twitter, XING und Co.” Schritt für Schritt die neuen Möglichkeiten von Google+ kennen – und wie Sie sich diese zu Nutze machen! Das soziale Netzwerk von Google hat die Netzgemeinde im...
read moreVIDEO – Appsworld/SMWF: GEO-LOCATION Where are you now? Integrating location into Apps
Appsworld/SMWF: GEO-LOCATION Where are you now? Integrating location into Apps • What specific functionality can geo-location provide, and how can this interact with other elements of your app? • Harnessing the power of mobile data through location based apps • How to turn location information into consumer engagement • Social media going mobile – can location make apps more social? • Analyse of consumer behaviour – who are the consumers of location based services (who, how many, how old), what do they respond to well and how...
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